Not long now until Shrewsbury Folk Festival, a huge highlight in the Boxfresh calendar.  Building on the success of sponsoring last year’s festival we have upped the package this year and have moved from sponsoring the Village Stage to sponsoring Marquee 2 where there’s a whole load of topline acts performing over the weekend.

We’re naturally bringing back the shop after the rip roaring success and good time we had last year. This year we will double the floorspace (or should that be grassspace in a tent?) to accommodate a broader range of lovely products. What we’re aiming at is a shop that will supply not only all  the festival basics but also some really great local products at sensible prices. So in addition to the camp necessities such as loo roll, newspapers, sweets, tins of beans, toothbrushes etc., we’ll also have our own great range of locally grown organic fruit, veg, speciality cheeses and store cupboard items. In short we’re looking to keep as many festival goers as possible on the festival site without feeling the need to dash off to the supermarket (you do enough of that the rest of the year don’t you?)  

We’ll have a big focus this year on a few key local food partners:-

• Artisan breads from Gains Park Craft Bakery of Shrewsbury. In addition to traditional white, harvester and wholemeal, we’ll have a stunning range of bespoke craft breads covering ciabatta, focaccia and rye. Baked fresh overnight just for you and brought in fresh and warm each morning. Please form an orderly queue!
• Speciality cakes from Baked For You of North Shropshire.  A great range of goodies including flapjacks, fruit cakes and tarts. Ideal for taking back to the tent during that afternoon lull.
• Dry cured bacon, speciality sausages and hams from Buttercross of Market Drayton. We’ll also have in stock the Buttercross BBQ pork pack for a tenner which is a great price for a whole lot of very high quality free range pork.
• Organic milk from Welsh farming co-op Calon Wen (winners of BBC Radio 4’s Food Producer of the Year 2008)

We’re really looking forward to the festival and we’re proud to be associated with one of the nation’s premier live music events. What we bring along in terms of sponsorship and the shop is something really special that is probably not matched anywhere else in the country. Roll on August bank holiday weekend!